Privacy Policy

  1. Privacy Policy

    Last updated: [Insert Date]

    At Amelia Bellrose Jewellery, accessible at ameliabellrose.com, we are committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR).

    1. Information About the Collection of Personal Data and Contact Details

    1.1 We are pleased to welcome you to our website and thank you for your interest. This Privacy Policy explains how we process your personal data when you use our website. Personal data refers to any information that can identify you as an individual.

    1.2 The data controller responsible for processing personal data on this website is:

    Amelia Bellrose Jewellery
    Email: Support@ameliabellrose.com
    Website: ameliabellrose.com

    1.3 For security and protection of personal data, this website uses SSL or TLS encryption. You can recognise a secure connection by the “https://” prefix and the padlock symbol in your browser.

    2. Data Collection When Visiting Our Website

    When you visit our website for informational purposes only, we collect certain technical data automatically (server log files), including:

    • Pages visited
    • Date and time of access
    • Amount of data transferred
    • Referrer URL
    • Browser type and version
    • Operating system
    • IP address (anonymised where possible)

    This processing is based on our legitimate interest in maintaining the security, functionality, and optimisation of our website (Article 6(1)(f) UK GDPR).

    3. Cookies and Tracking Technologies

    We use cookies to improve user experience, enable functionality, and support marketing activities.

    Cookies may:
    • Store user preferences
    • Enable shopping cart functionality
    • Analyse website traffic
    • Support personalised advertising

    Some cookies are deleted after your session, while others remain on your device for a defined period.

    You can control cookie settings through your browser. Please note that disabling cookies may limit website functionality.

    We also use third-party cookies from trusted partners such as Meta (Facebook), Google, and Shopify.

    4. Contacting Us

    When you contact us via email, live chat, or contact forms, we collect the information you provide to respond to your enquiry.

    This processing is based on:
    • Legitimate interest (Article 6(1)(f))
    • Contractual necessity where applicable (Article 6(1)(b))

    Your data will be deleted once your request has been fully resolved unless legal obligations require retention.

    5. Customer Accounts and Order Processing

    We collect personal data when you:
    • Place an order
    • Create an account
    • Subscribe to communications

    This may include:
    • Name
    • Address
    • Email
    • Phone number
    • Payment details
    • Order history

    This data is used to:
    • Process and deliver orders
    • Manage customer accounts
    • Provide customer support
    • Prevent fraud

    We retain this data as required for legal and tax purposes.

    6. Marketing Communications

    6.1 Newsletter
    If you subscribe to our newsletter, we will send you promotional emails. You can unsubscribe at any time using the link in our emails.

    6.2 Existing Customers
    We may send marketing communications related to similar products if you have previously purchased from us. You may opt out at any time.

    7. Data Sharing for Order Fulfilment

    We may share your personal data with:

    • Payment providers (e.g. PayPal, Shopify Payments)
    • Shipping and logistics providers
    • Fraud prevention and security services
    • Technology providers supporting our ecommerce operations

    Data is shared only where necessary for order fulfilment or legal compliance.

    8. Reviews and Feedback

    With your consent, we may contact you to request feedback or product reviews. You can opt out at any time.

    9. Social Media

    Our website includes links and integrations with social media platforms such as Facebook and Instagram. These services may collect data when you interact with our content.

    Please review their privacy policies:
    • Facebook: https://www.facebook.com/privacy/policy
    • Instagram: https://help.instagram.com

    10. Online Advertising and Analytics

    We use tools such as:

    • Meta (Facebook) Pixel
    • Google Ads and Conversion Tracking
    • Google Analytics

    These tools help us:
    • Measure ad performance
    • Understand customer behaviour
    • Deliver personalised ads

    Where required, we obtain your consent before activating these technologies.

    11. Your Rights Under UK GDPR

    You have the right to:

    • Access your personal data
    • Correct inaccurate data
    • Request deletion
    • Restrict processing
    • Object to processing
    • Data portability
    • Withdraw consent
    • Lodge a complaint with the Information Commissioner’s Office (ICO)

    To exercise your rights, contact:

    Support@ameliabellrose.com

    12. Data Retention

    We retain personal data only as long as necessary for:
    • Contract fulfilment
    • Legal obligations
    • Fraud prevention
    • Business and tax requirements

    After this period, your data will be securely deleted.

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page. Continued use of our website indicates acceptance of the updated policy.

    If you have any questions about this Privacy Policy or how your data is handled, please contact:

    Support@ameliabellrose.com